![Sleep Country goes after the mattress-in-a-box business made popular by online rivals | Financial Post Sleep Country goes after the mattress-in-a-box business made popular by online rivals | Financial Post](https://smartcdn.gprod.postmedia.digital/financialpost/wp-content/uploads/2017/05/bloom.jpg?quality=90&strip=all&w=400&sig=JTRXs3-ETtvOcg3JsACMag)
Sleep Country goes after the mattress-in-a-box business made popular by online rivals | Financial Post
![Amazon.com: MLILY Fusion Ortho 10.5 Inch Twin Memory Foam Hybrid Mattress Firm,Gel Infused for Cool Sleep and Spinal Support,Made in USA,CertiPUR-US Certified,Bed in a Box,38"x75"x10.5" : Home & Kitchen Amazon.com: MLILY Fusion Ortho 10.5 Inch Twin Memory Foam Hybrid Mattress Firm,Gel Infused for Cool Sleep and Spinal Support,Made in USA,CertiPUR-US Certified,Bed in a Box,38"x75"x10.5" : Home & Kitchen](https://m.media-amazon.com/images/I/81ggpT8py4L.jpg)
Amazon.com: MLILY Fusion Ortho 10.5 Inch Twin Memory Foam Hybrid Mattress Firm,Gel Infused for Cool Sleep and Spinal Support,Made in USA,CertiPUR-US Certified,Bed in a Box,38"x75"x10.5" : Home & Kitchen
![Amazon.com: EARLY BIRD Fusion 10 Inch Hybrid Mattress, California King, Supportive Memory Foam Comfort : Home & Kitchen Amazon.com: EARLY BIRD Fusion 10 Inch Hybrid Mattress, California King, Supportive Memory Foam Comfort : Home & Kitchen](https://m.media-amazon.com/images/I/91V428dximL._AC_UF894,1000_QL80_.jpg)
Amazon.com: EARLY BIRD Fusion 10 Inch Hybrid Mattress, California King, Supportive Memory Foam Comfort : Home & Kitchen
![Bloom is Booming: Canada's leading mattress retailer expands their successful innovative Bloom™ mattress-in-a-box line, adding A Bloom for Every Room™ | Markets Insider Bloom is Booming: Canada's leading mattress retailer expands their successful innovative Bloom™ mattress-in-a-box line, adding A Bloom for Every Room™ | Markets Insider](https://mma.prnewswire.com/media/702790/Sleep_Country_Canada_Holdings_Inc__Investor_Relations_Bloom_is_B.jpg)
Bloom is Booming: Canada's leading mattress retailer expands their successful innovative Bloom™ mattress-in-a-box line, adding A Bloom for Every Room™ | Markets Insider
![David Friesema, the CEO of Sleep Country Canada, sits on the new "Bloom" mattress, as he poses for a photo at a store in Toronto on Wednesday, May 10, 2017. Sleep Country David Friesema, the CEO of Sleep Country Canada, sits on the new "Bloom" mattress, as he poses for a photo at a store in Toronto on Wednesday, May 10, 2017. Sleep Country](https://l450v.alamy.com/450v/2hrc27w/david-friesema-the-ceo-of-sleep-country-canada-sits-on-the-new-bloom-mattress-as-he-poses-for-a-photo-at-a-store-in-toronto-on-wednesday-may-10-2017-the-head-of-sleep-country-canada-hopes-its-new-bed-in-a-box-e-commerce-business-will-appeal-to-tech-savvy-customers-and-those-who-live-too-far-to-visit-its-stores-but-ceo-david-friesema-said-its-latest-foray-doesnt-mean-the-company-has-plans-to-abandon-its-showroom-business-model-any-time-soon-the-canadian-pressaaron-vincent-elkaim-2hrc27w.jpg)